A few years ago, most businesses didn’t even know what Twitter was. Now, more companies are turning to Twitter to better market their products and services and connect with their customers. But while some businesses are beginning to comprehend Twitter technology, many of them still don’t fully understand how to truly unlock the marketing opportunity it offers. To ensure your business is getting the most from Twitter, there are a few things you should keep in mind.
Keep The Advertising to A Minimum
Nothing is worse than following a company who tweets nothing but shameless plugins to increase their website traffic. It’s okay to advertise, but try not to overdue it. If you need more advertising, do it the legal way by paying for it.
Be Relevant
It’s always a good idea to tweet things that are relevant to your business or line of work. For instance, it wouldn’t be a good idea to tweet about the latest new Chevrolet Camaro if you’re a Real Estate Agent. Your followers follow you because they’re interested in your business and they have expectations. If you start tweeting things they aren’t necessarily interested in, it’ll diminish your credibility and more than likely you’ll lose followers because of it.
Tweet Often
Twitter isn’t really made for the quiet, introverted business types. If it takes you months to tweet, you can easily fall out of the loop and lose followers. A lot of times, your followers can quickly lose interest in your brand if you’re not consistent (especially if you’re a new business). So try to tweet often. It’ll maximize visibility of your brand and keep your followers engaged.
Use A Management Tool
Managing twitter can get overwhelming, especially if you’re getting a lot of followers and mentions. Luckily, there are many tools available that can help you better manage your Twitter account. We suggest Tweetdeck or—one of our favorites—Hootsuite. These tools allow you to be much more productive on Twitter. You can quickly and easily schedule tweets for a certain time, get notifications, organize your followers, check your following stats, and more.
Be Social
After all, this is the reason Twitter is called a SOCIAL networking site. Unless you’re a celebrity or a globally-known brand, you must interact in order to increase your number of followers. Doing little, but significant things like following users that follow you, responding to tweets that you’re mentioned in, or simply thanking someone for retweeting your posts helps establish a group of loyal followers.
Tweet Something Valuable
Tweets that are valuable to your followers are the ones that are more likely to be re-tweeted. So make sure your tweets are beneficial to your followers. Offering a mentally stimulating quote or tweeting a link to a useful news article are good ways to give your followers a reason to keep following you.
Twitter is a powerful tool and when used correctly, can achieve even your most complex marketing objectives. If your business sticks to these basic principles, you can easily stomp your competition, increase your company’s marketability and grow your customer base in ways you never thought were possible.
