If your online customers are anything like me, they refuse to purchase items online at the retail price. Before purchasing online, they rummage through Google and Twitter to increase their purchasing power, by locating the best coupon codes available. Email Marketing Campaigns and coupon oriented tweets on Twitter also increase customer’s purchasing power. Though coupon codes are beneficial to online customers, your online retail business can benefit too.
1. They increase the conversion rate your website
Many times customers will visit your site, browse around a bit, show a general interest in your products, but won’t purchase. Often times the availability of coupon codes can either make or break a sale. Coupon codes have always been a incentive for stubborn shoppers to consider purchasing products online. By simply placing a coupon code on your landing page where its bold and clearly visible will increase your chances of gaining quality visitors and improve your conversion rates.
2. They boost the effectiveness of your Email Marketing Campaigns
E-mail campaigns with coupon codes have a higher open rate than those without them. According to Emarketer, email campaigns that include coupon codes have open rates of around 25% compared to a 16% open rate for non-coupon campaigns. So if you want your next email campaign to be more effective, try throwing in a coupon code and mentioning the coupon deal in the subject title.
3. They amplify your presence on Twitter
Social Media is one of the most primary channels for businesses to interact with their customers. The mission of Twitter coupon-focused accounts like @CouponDivas, @DailyCandy and @DiscountShop is to forward numerous coupon codes placed on blogs and other social media networks to their 10,000+ followers. To have 10,000+ followers means you have some relevance. Your loyal customers will not hesitate follow you and share your tweets with their friends, especially if you’re giving them an incentive to buy.
4. They’re a huge convenience for frugal shoppers
The recession is gradually dying down but US customers are still afraid to spend their disposable income. Customers have cut the majority of shopping pleasures out of their budget to focus on their necessities. Coupons have always been an incentive for customers to purchase products online. Terms like “Buy One Get One Free”, “Save 25%” and “Free Delivery” stimulate customers to purchase. Including these terms along with a coupon code on your website will increase the potential of the sale.
