Fashion Redefined.

Enhancing MarcClark.com with a fresh look and a whole new attitude

Marc Clark wanted nothing more than for America to realize just how hot his clothing line was. But that would've been nearly impossible with a small do-it-yourself website with little functionality and minimal features. He knew he had to make some big changes if his online shop was ever going to reach a higher level of profitability.

Our Solution

We started by redefining his brand name, messaging, and logo to better engage his target audience. After evaluating his website and determining what needed to be done to facilitate more purchases, we redesigned it from the ground up. We implemented a new look and feel, developed a more intuitive navigation structure, and created content to better engage his customers. To increase visibility around his new products, we designed home page ads and tightened up the content.

The Result

Marc now has a high-quality site that better engages its visitors to boost conversion rates. The look and feel is simple and professional—just what he needed to increase his credibility as an upscale online retailer. The new set-up allows Marc's staff to easily manage virtually any portion of his website without knowing a bit of code. He can add, modify, and delete products in his sleep. Not to mention that his staff can do cool things like receive order notifications by text message and automate the entire fulfillment processes.

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