It's in His Game.

Building A Strong Brand for America's Favorite Street Baller

Inventing the "crazy-legs" crossover was just one of the many talents Pat "The Roc" Robinson possessed that landed him gigs with the Harlem Globetrotters, AND1 and Nike, winning him the reputation of being one of the most-talented neighborhood street ballers of all time. Pat approached us wanting to build a strong online presence that would increase support of his brand and allow him to reach out and connect with his fans in a whole new way. So we jumped at making his dream a reality.

Our Solution

We decided that the best way to approach his challenge was to first make some killer improvements to his branding strategy to better position him among his target audience. Then, to execute, we developed a new flash-enabled website with mind-blowing animations and effects his competitors could only dream of. Finally, to increase the site's traffic, we ran various online ad campaigns on the world's top search engines for even more exposure, reporting the results every step of the way.

The Result

All on time and within budget, we were able to bring in over 10,000 unique visitors to Pat's website within the first month of its launch. Through our strategies, his website became much more than a simple marketing tool, it became the birth of a successful brand.

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