Up and Away

Building An Online Apparel Shop for Up Against The Wall

Sales were up, returns were down, shipments were on time—Up Against the Wall's retail stores were doing great. But as more and more of their customers were turning to online shopping, they knew that in order to better compete in the retail industry and grow their customer base, they would have to bring their entire retail purchasing experience online. They're existing website was outdated and didn't allow customers to order the products that Up Against The Wall is so famous for.

Our Solution

To better position the company's brand, we had to redesign the site from the ground up. We started by designing a brand new look and feel to the site's interface. Then, we worked with the company to develop requirements to ensure the new e-commerce solution would satisfy their goals. Next, we installed an advanced e-commerce system that allowed the company to manage every step of the online sales cycle—inventory management, order fulfillment notifications, customer support and more. After customizing the system, we fully integrated it throughout the entire site to streamline the user experience. Then we topped it off by designing killer ads that featured the company's hottest products and placed them throughout the site to engage customers and increase up-selling opportunities.

The Result

Up Against the Wall was built a new website with integrated e-commerce capabilities to allow their customers to purchase their products online.

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