Going Postal

105 Key Improvements Made to the Postal Store Website

The Challenge

105 was no ordinary number. To the U.S. Postal Service, it signified how many improvements needed to be implemented on their online store before the end of their fiscal year. Their requests included everything from redesigning the site's architecture to changing the look and feel to content placement to database migration.

The Solution

With a scope of this magnitude, we could've just simply implemented their list of improvements. But we decided to take a more proactive approach. We evaluated their project requirements and discovered technical dependencies that the company seemed to have overlooked in their requirement gathering. After identifying the technical limitations of their current e-commerce platform, we were able to tweak their requirements to get a better understanding of the risks involved. And to lead our design strategy, we conducted a focus group to determine what features customers liked about the site.