Search Engine Marketing

Drive more traffic to your website through search engines.

Can your customers easily find your website using Google search? If not, you’re missing out on a ton of marketing opportunity. Search engines are where your would-be customers are looking for you, so you need to be there—ready to show what you have to offer. Our Search Engine Marketing strategies will increase your company’s visibility in search engines and drive more traffic to your website.

Search Engine Optimization (SEO)

It’s not enough for your website to just appear in search engines. If you want success, you’ve got to strive to be on the first page of search results. We take the steps to make sure your web code and pages are well-constructed and content is prioritized to ensure high, favorable search engine rankings. Our SEO process includes:

  • Website Content Review and Analysis
  • Content Building
  • Web Page Code Optimization

Search Engine Marketing (SEM)

Sketchworks can implement the perfect Search Engine Marketing campaign so your message reaches the largest audience possible. Unlike other forms of general marketing, SEM allows you to advertise to search engine users who are most interested in the products and services you have to offer. If done well, SEM can ensure you’re getting quality site traffic, giving you the best return on your investment. Our SEM services involve the following:

  • Keyword Research
  • Search Engine Positioning
  • Pay-Per-Click Ads
  • Analysis and Reporting

Website Conversion Rate Optimization

It all comes down to the bottom line — turning site visitors into sales. Conversion Rate Optimization allows us to pinpoint the issues on your website that may be hindering sales and make the necessary changes to help your business make more money. Our process includes:

  • Metric Analysis
  • Usability Analysis
  • Landing Page/Website Optimization
  • Reporting